Understanding serendipity in buying behavior
DOI:
https://doi.org/10.51094/jxiv.70Keywords:
Serendipity, encountering with a product, meaning creation, life project, recommendation systemAbstract
本稿では、購買行動においてセレンディピティの感覚がいかに形成されるかを検討する。具体的には、情報学における先行研究と解釈主義的消費者研究の視点にもとづき、セレンディピティの感覚は、消費者のライフプロジェクトにもとづく、（1）製品との出会い、（2）製品に付帯する文化的意味と自己の関連づけ、そして（3）人生におけるポジティブな展望の構築という一連の予期せぬ意味創造プロセスの影響を受けて形成されると仮定する。このモデルは、2つの購買事例を通じて例証される。実務に対しては、消費者のライフプロジェクトを理解することにより、製品との出会いを戦略的に設計することができると示唆される。
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Submitted: 2022-05-15 15:59:46 UTC
Published: 2022-05-17 08:35:21 UTC — Updated on 2022-05-31 09:47:48 UTC
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- 2022-05-31 09:47:48 UTC (2)
- 2022-05-17 08:35:21 UTC (1)
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Corrected the list of references and minor typographical errors.License
Copyright (c) 2022
Ryusuke Kosuge
Yuko Yasuda
This work is licensed under a Creative Commons Attribution 4.0 International License.
