A Study on the Image of e-Sports in Japan

A Case Study of International Exchange between Japanese and Taiwanese Universities

Abstract

The following three points were derived from an international comparative study on the perception of e-sports, which utilized inter-university exchange programs between Japan and Taiwan as a starting point.
(1) Despite the two countries' comparable levels of recognition of e-sports, they diverge in their perceptions of e-sports as a sport.
(2) Japanese individuals are more inclined to view e-sports as a mere game.
(3) Japanese individuals exhibit a negative perception of "head exercise" and "teamwork."
From the preceding analysis, it can be seen that the image of e-sports in Japan differs from that in Taiwan. In Japan, e-sports is perceived as a game, and games are seen as a means of enjoyment for individuals, friends, and family members. Rather than being seen as a means of personal growth, games are seen as an obstacle to one's own exercise and study.