The Platform Strategy on EC Market for MRO
A Case Study of MonotaRO Co., Ltd.
DOI:
https://doi.org/10.51094/jxiv.430Keywords:
indirect material, MRO, EC, platform, Winner-Take-All, disturbance factorAbstract
What is the source of competitiveness of MonotaRO Co., Ltd. (MonotaRO), the largest EC company for industrial MRO? This paper aimed at unveiling the business strategy of this company from the point of view of three Winner-Take-All (WTA) disturbance factors, multihoming cost, the number & size of niche market, and market growth. As a result, it is implied that MonotaRO maintains current customer base and induces new clients by fulfilling a WTA factor on multihoming cost, while at the same time establishes the current steadfast position by fulfilling a WTA disturbance factor on the number & size of niche market. On the other hand, small & medium-size specialized trading companies or latecomers surround MonotaRO may rather fulfill a WTA disturbance factor on market growth, thus close attention to market trends should be required since sustainable growth going forward of MonotaRO may not necessarily be
explainable.
Conflicts of Interest Disclosure
The author declares no conflicts of interest associated with this manuscript.Downloads *Displays the aggregated results up to the previous day.
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Submitted: 2023-06-29 01:53:33 UTC
Published: 2023-06-30 01:06:41 UTC
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Hirofumi Ota
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