The Practice of Ambidextrous Management by means of Public Health Business Advancement by An Old-established Liquor Company
Discontinuity & Radical Innovation practiced by Meiri Shurui Co., Ltd.
DOI:
https://doi.org/10.51094/jxiv.429Keywords:
an old-established liquor company, ambidextrous management, innovation, coronavirus pandemic, new businessAbstract
How did a company exposed to a harsh business environment embody ambidextrous management and result in fundamental restructuring of management in trouble? This article aimed at unveiling from interviews with executives qualitatively the ambidextrous mechanism to practice radical innovation based on a case of the public health business advancement by an old-established liquor company with the coronavirus pandemic in addition to the strict liquor market environments. As a result, first of all, executives separated the new business division handling the public health business from the existed sake brewery business division clearly, subsequently allowed that the new business division could make full use of plentiful resources built with the existed sake brewery business. On this basis, it is implied that this company realizes ambidextrous management with a structural approach by accelerating the decision making based on flat business execution in the new business division unlike the top-down decision making in the existed sake brewery business division.
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Submitted: 2023-06-29 01:36:34 UTC
Published: 2023-06-30 01:02:29 UTC
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Hirofumi Ota
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