カテゴリー再構築と組織美学の表現: 八丁味噌の事例分析

Tang, Wai Yeung; 加藤, 敬太

doi:10.51094/jxiv.817

##article.authors##

Tang, Wai Yeung メルボルン大学大学院マネジメント＆マーケティング専攻
加藤, 敬太埼玉大学大学院人文社会科学研究科 https://researchmap.jp/keitakato01

DOI:

https://doi.org/10.51094/jxiv.817

キーワード:

組織美学、葛藤、カテゴリー再構築、商品カテゴリー、地理的表示保護制度(GI)、八丁味噌

抄録

本研究の目的は、研究者に新たな視点を提示するべく、カテゴリーを組織美学の表現できる舞台として論じることである。従来の文献では、カテゴリーが組織における市場機能や正当性の確立を果たす、信念主導や倫理主導の役割に焦点を当てていた。本研究では、八丁味噌と地理的表示保護制度（GI）の事例分析から、カテゴリー内の再構築プロセスを通じて競合する組織美学と複数のカテゴリーが共存し得るメカニズムを明らかにする。

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カテゴリー再構築と組織美学の表現

八丁味噌の事例分析