Unlocking the Clustering Power of Tokyo’s Geek Culture and Exploring Business Strategies to Drive the Creative Industry

Nagano, Aki

doi:10.51094/jxiv.1526

##article.authors##

Nagano, Aki Independent Researcher

DOI:

https://doi.org/10.51094/jxiv.1526

キーワード:

spatial clustering、 geek subculture、 strategy、 information and communication technology、 semiotic consumption、 cognitive factors

抄録

Geek culture is a distinct world of enthusiasts passionate about niche subcultures. While earlier research suggests that the creative industry is geographically centralized, the reasons behind the clustering of subcultures remain unclear. This study aims to develop business strategies by analyzing Akihabara’s subculture clustering and its role in boosting creative industries. The results highlight factors that influence subcultural clustering, including resources, co-creation, institutional forces, flexibility, and cognition. The mechanisms behind subculture clustering involve cumulative efforts between geeks and businesses. This notable collaboration originates from over a century of creative efforts that have helped shape Akihabara.

利益相反に関する開示

The authors declare no conflicts of interest associated with this manuscript.

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